The first winery dates back to 1883 and was built in Soave, a medieval town south-east of Verona, by Abele Bolla, owner of the "Al Gambero" inn. His pioneering spirit and his iron will determined the birth of the first family winery. In almost half a century of activity, the Bolla family exported Veronese wines to dozens of markets already immediately after the war. On April 13, 1953, on the occasion of Alberto Bolla's 80th birthday, his children and grandchildren surprised his grandfather by bottling his favorite wine with a special label: Amarone Bolla Riserva del Nonno, vintage 1950. It was from this happy intuition that luck began of Amarone, the current icon of Valpolicella excellence: the Bolla brothers were the first to market it.